![]() Beyoncé may rap, “My success can’t be quantified,” on the song “Nice,” but Forbes says she has a net worth of $400 million. Last year, they shut down the Louvre to film the clip for “Apeshit,” an apt symbol for just how far the Carters have come. Clearly, things have changed since 2003’s “Crazy in Love,” the pair’s first collaboration, which features a video shot on the grimy streets of downtown L.A. While Beyoncé and Jay-Z have problems just like every married couple, no other husband-and-wife team has mined its relationship woes for a musical trilogy (including separate solo albums “Lemonade” and “4:44,” respectively), adding to an already formidable nest egg in the process. ![]() However, the content of this concert never was, nor has been, promoted as being exclusive to TIDAL subscribers.“Damn, look at us now … we came, and we saw, and we conquered it all,” the music industry’s ultimate power couple proselytize on “LoveHappy,” the song that caps their 2018 Grammy-winning album, “Everything Is Love.” A more fitting title might have been “Everything Is Money,” because the collection was also an ode to the Carters’ combined wealth. Yes, TIDAL subscribers do enjoy exclusive, high-quality music. "Ticket sales went exclusively to TIDAL subscribers, but only for a short period of time, and other content such as Usher's 'Chains' music experience was posted on TIDAL-but again-for a short period of time. "The show was put on to celebrate one million subscribers and proceeds went to charity," the representative wrote. Update: A representative for Tidal wrote in to note that this show was for charity, as we wrote, and never intended to be behind a paywall. And if Nicki and Beyoncé can't save Tidal, then who can? So the marathon concert, streamed online for thousands left me wondering-what's the point? What exclusive content are users getting for their $9.99 a month? Despite some of my favorite artists performing at Tuesday's show, the absence of others was deafening, and the implication of their abandonment is clear. Even on Tidal's own site, much of the show is now available for viewing without a subscription. The immediate, ubiquitous online recaps of the show underscores the shaky value of streaming live performances online. You can now find the entire performance recapped online in GIFs, photo sets, and Vines by the Beyoncé fan army on Twitter, Tumblr, and Instagram. The email press members received beforehand said, "please note, no still or motion photography is permitted in the arena," presumably to preserve the exclusivity of the stream. Such was the case with the Tidal concert. However, I quickly found a ripped version of the "Feeling Myself" video online, and even if I hadn't, my Twitter feed was immediately filled with GIFs and screen grabs of Nicki and Beyoncé swapping cheeseburgers. The only time I have ever considered trading in my Spotify subscription to pay for Tidal's services was when the two released their video for the song exclusively on the site. She and Beyoncé, who redeemed the concert with their inevitably flawless performance of "Feeling Myself," are also perhaps the saving grace for Tidal. ![]() What exclusive content are users getting for their $9.99 a month?īy the time Nicki Minaj came out on stage, the audience's excitement had started to fade a bit. West previously withdrew from Tidal and deleted many of his tweets supporting the company after helping Jay Z launch the app. When Vic Mensa performed "U Mad," a single that heavily features Kanye West, the latter artist's verses were conspicuously missing. The rapper was also absent from a performance of Rick Ross song "Stay Schemin," which he is featured in, and "Truffle Butter," which Nicki Minaj performed later in the night. ![]() Throughout the night, the DJ played songs by Drake to hype up crowd between sets, an awkward choice given that the artist switched to Apple Music after withdrawing support from Tidal shortly before its launch in March. In many ways what was notable was not who was there, but who wasn't. About a dozen smaller artists cycled through sets of five minutes or less with disjointed, choppy transitions between them. Although it was Jay Z's biggest effort yet to promote his streaming service, the concert limped along for the majority of the time, a live show awkwardly catered to online streaming, the musicians pandering to cameras on stage rather than the audience. Much of the show on Thursday was just that: forgettable.
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